{"id":11,"date":"2013-03-20T21:26:18","date_gmt":"2013-03-20T21:26:18","guid":{"rendered":"http:\/\/work.wendyqi.com\/?p=11"},"modified":"2013-03-22T00:18:53","modified_gmt":"2013-03-22T00:18:53","slug":"building-a-social-intranet","status":"publish","type":"post","link":"http:\/\/work.wendyqi.com\/?p=11","title":{"rendered":"Product Strategy and Management: Building a Social Intranet"},"content":{"rendered":"<p><strong>Goal:\u00a0<\/strong>Conceptualize and manage development of a platform tying together all internal resources used by a global agency<\/p>\n<p>After building a content management platform that allowed for user-generated content and implementing Yammer, we realized that we needed to round out our ecosystem with an intranet that tied all the different pieces together and made the 100+ websites we have internally, added with the hundreds of tools we use globally, easily accessible.<\/p>\n<p>But we didn&#8217;t want just another static website &#8212; armed with social tools like Yammer, we wanted to make sure that social and the transparency Yammer empowered ran through every aspect of users&#8217; experience. I led the strategy and development of our phased social intranet, which involved:<\/p>\n<ul>\n<li>Getting buy-in and alignment across our global leadership team<\/li>\n<li>Leading agency-wide surveys to determine what users were actually looking for in an internal resource (a first)<\/li>\n<li>Delivering initial wire-frames to help envision what the platform would look like<\/li>\n<li>Working across business groups to identify and link the most relevant resources<\/li>\n<li>Managing developers and designers to make sure work was delivered on-time and within budget, and that it evolved in a way that made the most sense for our users (we delivered the project within budget (5% to spare) and ahead of schedule by one day)<\/li>\n<\/ul>\n<p>The result was a site that is now widely used across the agency, and has increased usage\/traffic to our internal resources by nearly 50% (of those we can track).<\/p>\n<p><a href=\"http:\/\/work.wendyqi.com\/wp-content\/uploads\/2013\/03\/CuriosityWorks.gif\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-12\" alt=\"CuriosityWorks\" src=\"http:\/\/work.wendyqi.com\/wp-content\/uploads\/2013\/03\/CuriosityWorks-287x300.gif\" width=\"287\" height=\"300\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Goal:\u00a0Conceptualize and manage development of a platform tying together all internal resources used by a&#8230;<\/p>\n","protected":false},"author":1,"featured_media":31,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10,2,4,3],"tags":[],"class_list":["post-11","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-product","category-product-management","category-product-marketing","category-product-strategy"],"jetpack_featured_media_url":"http:\/\/work.wendyqi.com\/wp-content\/uploads\/2013\/03\/cw_header_1.gif","_links":{"self":[{"href":"http:\/\/work.wendyqi.com\/index.php?rest_route=\/wp\/v2\/posts\/11","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/work.wendyqi.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/work.wendyqi.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/work.wendyqi.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/work.wendyqi.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=11"}],"version-history":[{"count":10,"href":"http:\/\/work.wendyqi.com\/index.php?rest_route=\/wp\/v2\/posts\/11\/revisions"}],"predecessor-version":[{"id":75,"href":"http:\/\/work.wendyqi.com\/index.php?rest_route=\/wp\/v2\/posts\/11\/revisions\/75"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/work.wendyqi.com\/index.php?rest_route=\/wp\/v2\/media\/31"}],"wp:attachment":[{"href":"http:\/\/work.wendyqi.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=11"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/work.wendyqi.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=11"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/work.wendyqi.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=11"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}