{"id":5,"date":"2013-03-20T20:05:38","date_gmt":"2013-03-20T20:05:38","guid":{"rendered":"http:\/\/work.wendyqi.com\/?p=5"},"modified":"2013-04-03T23:32:47","modified_gmt":"2013-04-03T23:32:47","slug":"e-mail-newsletter","status":"publish","type":"post","link":"http:\/\/work.wendyqi.com\/?p=5","title":{"rendered":"Communications: E-mail Newsletter"},"content":{"rendered":"<p><strong>Goal:\u00a0<\/strong>Push existing content to users and encourage additional contributions<\/p>\n<p>To drive traffic and raise awareness of our internal knowledge management platform, I initiated a series of newsletters to highlight insights \/ learnings published on our platform. \u00a0 I am the sole designer and curator behind the showcased content, and learned to iterate both on content and design based on user feedback and click activity.<\/p>\n<p>Throughout the process, I&#8217;ve learned that:<\/p>\n<ul>\n<li><span style=\"line-height: 13px;\">Infographics drive traffic more than pictures of contributors (we want to emphasize the community aspect of our platform)<\/span><\/li>\n<li>Even with contributor pictures featured prominently, there was a lack of awareness that content is user-contributed and anyone in the agency can contribute &#8212; I added in large call-to-actions which increased visits to our insight contribution page by 50% over a seven-day period<\/li>\n<\/ul>\n<p>Due to our directory infrastructure, we cannot track open and click-through rates. \u00a0As a result, I implemented the first instance of using bit.ly to track link activity across communications, which has now been rolled out to our global communications team.<\/p>\n<p><a href=\"http:\/\/work.wendyqi.com\/wp-content\/uploads\/2013\/03\/newsletter_1.gif\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-8\" alt=\"newsletter_1\" src=\"http:\/\/work.wendyqi.com\/wp-content\/uploads\/2013\/03\/newsletter_1-237x300.gif\" width=\"237\" height=\"300\" \/><\/a> <a href=\"http:\/\/work.wendyqi.com\/wp-content\/uploads\/2013\/03\/newsletter_2.gif\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-9\" alt=\"newsletter_2\" src=\"http:\/\/work.wendyqi.com\/wp-content\/uploads\/2013\/03\/newsletter_2-231x300.gif\" width=\"231\" height=\"300\" \/><\/a><\/p>\n<p><em>Screensots of our Knowledge Bank e-mail newsletter<\/em><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Goal:\u00a0Push existing content to users and encourage additional contributions To drive traffic and raise awareness&#8230;<\/p>\n","protected":false},"author":1,"featured_media":6,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5,11,4,6],"tags":[],"class_list":["post-5","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-communications","category-content","category-product-marketing","category-user-acquisition"],"jetpack_featured_media_url":"http:\/\/work.wendyqi.com\/wp-content\/uploads\/2013\/03\/KB-newsletter.gif","_links":{"self":[{"href":"http:\/\/work.wendyqi.com\/index.php?rest_route=\/wp\/v2\/posts\/5","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/work.wendyqi.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/work.wendyqi.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/work.wendyqi.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/work.wendyqi.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=5"}],"version-history":[{"count":7,"href":"http:\/\/work.wendyqi.com\/index.php?rest_route=\/wp\/v2\/posts\/5\/revisions"}],"predecessor-version":[{"id":99,"href":"http:\/\/work.wendyqi.com\/index.php?rest_route=\/wp\/v2\/posts\/5\/revisions\/99"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/work.wendyqi.com\/index.php?rest_route=\/wp\/v2\/media\/6"}],"wp:attachment":[{"href":"http:\/\/work.wendyqi.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=5"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/work.wendyqi.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=5"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/work.wendyqi.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=5"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}