Content Development: Industry Q&A Series

Content Development: Industry Q&A Series

Date: March 21, 2013
Author: Wendy
Category: ,

For the content development side of my role, I realized that in order to continue producing leading-edge content internally, we needed to partner with experts outside of our network as well.  As the Chinese market continues to grow, there is increasing interest in the  Chinese luxury segment. I reached out to industry experts and business owners working in this space to conduct Q&As, with questions sourced from the global UM network via Yammer.

Some highlights for working on crafting this series:

  • Questions from Beijing, Dubai, Singapore, Sydney, San Francisco, and NYC
  • Added reach and awareness for our partner on this series, the Chinese Luxury Network
  • Led to the undertaking of a UM-led China luxury study out of Shanghai

See below a sample of a Q&A from this series

Knowledge Bank – Understanding the China Luxury Consumer Part II